Curb Appeal – The First Impression Sets the Expectation
Curb appeal – that first view of a home that buyers get – is the first impression that sets the expectation and the tone for the entire viewing.
As humans we tend to see what we expect to see. A first impression sets up that expectation, and our minds will subconsciously seek to find evidence that our expectation is correct.
A neglected or run-down exterior tells buyers that the entire house has not been well-maintained, while an inviting exterior tells buyers that what they see inside will be equally inviting.
And generally, that's what those buyers will see. They'll subconsciously seek evidence that their expectation is correct, and may even overlook subtle signs that they might be…